eCommerce · United States (USA)
TechGear USA
Google Ads & Conversion Tracking · 6 months engagement
The Challenge
The client, a mid-sized US eCommerce apparel brand, was struggling to maintain a profitable Return on Ad Spend (ROAS) amidst rising acquisition costs. Their pay-per-click advertising campaigns were bleeding budget on broad keywords, and they lacked a structured retargeting strategy. They needed a partner to overhaul their Google Ads services and scale revenue efficiently.
The Strategy
- Implement a comprehensive Google Shopping restructuring using the exact framework recommended by Search Engine Land.
- Develop segmented Search campaigns targeting high-intent, long-tail product queries rather than broad category terms.
- Establish a robust retargeting funnel using dynamic product ads to capture abandoned carts and previous visitors.
Execution
We began by auditing the client's Google Merchant Center feed and optimizing product titles and descriptions for maximum relevance. Next, we rebuilt their Search and Shopping campaigns from scratch. We integrated our efforts with their existing Website Development setup to ensure accurate conversion tracking via Google Analytics 4. Within the first 45 days, we identified and excluded over 1,500 negative keywords, dramatically reducing wasted spend.
“We had tried two other agencies before Shahriar Marketing. Within 90 days, our ROAS went from 1.5x to nearly 5x. The server-side tracking setup alone was a game changer — we finally knew what was actually working.”