Web & Tracking
Data-Driven Advanced Tracking & Analytics Setup
Stop guessing where your leads are coming from. Our Advanced Tracking setup ensures every conversion from Google Ads, Meta Ads, and organic traffic is tracked flawlessly using Google Tag Manager and Google Analytics 4.
Who this is for
- Businesses currently running ads without clear visibility into their Return on Ad Spend (ROAS).
- eCommerce stores needing accurate purchase tracking, including value and cart data.
- Lead generation companies struggling with duplicate conversions or missing data.
- Anyone migrating to new analytics platforms who needs expert configuration.
What's included
- Implementation of Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Setup of Meta Conversions API (CAPI) to bypass iOS tracking restrictions.
- Custom event tracking for form submissions, phone clicks, and video views.
- Cross-domain tracking and strict adherence to data privacy regulations.
Our process
01
Analytics Audit
We review your current website and tracking setup to identify data gaps, duplicate tags, or misconfigured events that are polluting your data.
02
Implementation
Using GTM, we deploy robust tracking tags for Google, Meta, and other platforms. We configure server-side tracking if required, following best practices from Search Engine Land.
03
Verification & Handoff
We run live tests to ensure all conversions fire accurately without duplicating. Clean data is then fed directly back to your Google Ads algorithms.
FAQ
Since iOS 14, browser-based pixel tracking is highly restricted. The Conversions API sends data directly from your server to Meta, recovering up to 30% of lost conversion data.