Real Estate · United States (USA)
US Prime Properties
Meta Ads (Facebook and Instagram) · 2 years engagement
The Challenge
A luxury real estate brokerage in Miami was relying heavily on expensive third-party lead portals like Zillow. They wanted to take control of their lead generation by leveraging Google Ads services to capture high-net-worth buyers and sellers directly, reducing their cost-per-acquisition.
The Strategy
- Build highly segmented Search campaigns targeting specific luxury neighborhoods and condo developments in Miami.
- Utilize custom landing pages for each neighborhood to maximize Quality Score and conversion rates.
- Implement strict geo-targeting and income-based demographic targeting based on HubSpot real estate data.
Execution
We developed a multi-tiered Google Ads strategy that separated buyer and seller intent. For sellers, we targeted "sell my home fast" style keywords combined with luxury modifiers. For buyers, we utilized dynamic search ads for specific property listings. The key to our success was rigorous A/B testing of ad copy and continuous bid adjustments to outsmart local competitors.
“Before, we had 300 leads a month and no sales. After the restructure, we had 80 leads a month and 6 sales in the first quarter.”