Education · Bangladesh
An IELTS Coaching Center
Meta Ads · 6 months engagement
The Challenge
A well-established IELTS coaching center in Sylhet was running Meta Ads with broad, unfocused targeting and no clear tracking on which campaigns actually converted into enrollments.
The Strategy
- Rebuilt audience architecture around Custom and Lookalike Audiences from existing student data
- Restructured the funnel into distinct TOFU (awareness), MOFU (consideration), and BOFU (enrollment) campaigns
- Implemented Conversion API to recover tracking accuracy lost to iOS14 changes
Execution
Campaigns were rebuilt over two weeks with a controlled testing budget before scaling the winning ad sets. Creative was refreshed bi-weekly to prevent audience fatigue.
“For the first time we could actually see which ads were bringing in students, not just clicks.”