Legal Services · Australia
Sydney Legal Group
Technical SEO & Local SEO · 5 months engagement
The Challenge
A prominent Sydney law firm was virtually invisible in local search results. Despite having a strong physical presence, they were losing valuable cases to competitors who dominated the Google Map Pack. They engaged Shahriar Marketing for comprehensive Local SEO and content marketing.
The Strategy
- Fully optimize the Google Business Profile (GBP) for maximum visibility in the Sydney metropolitan area.
- Create specific, highly optimized landing pages for each of their core legal services and practice areas.
- Implement an automated review generation system to build trust and outpace competitors in review velocity.
Execution
We started by claiming and verifying their Google Business Profile, optimizing every field, category, and service offering. We then rebuilt their website architecture, implementing Website Development best practices for fast loading speeds. Finally, we launched a local citation campaign across top Australian directories, establishing clear NAP consistency that signaled high authority to Google.
“We never thought SEO would work for law firms — we assumed everyone just used Google Ads. Shahriar Marketing proved us completely wrong. We now rank #4 for family lawyer Sydney and our phone does not stop ringing.”