SaaS · Canada
Northflow SaaS
Content SEO · 6 months engagement
The Challenge
A Canadian B2B SaaS company had strong product-market fit but near-zero organic search presence, relying entirely on paid acquisition.
The Strategy
- Built a content clustering strategy around high-intent B2B keywords
- Targeted decision-maker search terms (comparison, pricing, review pages)
- Implemented programmatic SEO for feature/use-case landing pages
Execution
Within 6 months the strategy delivered 210% more organic demo signups and reduced the company's CAC by 35%.
“We finally have a growth channel that doesn't require us to pay for every single click.”