SaaS / B2B Software · Canada
NorthFlow SaaS
Content SEO & Topic Clustering · 9 months engagement
The Challenge
A Toronto-based B2B SaaS startup needed to increase organic demo requests. Their existing search engine optimization efforts had stalled, and their content was not ranking for high-intent, bottom-of-funnel keywords. They required an aggressive SEO services strategy to compete against established US competitors.
The Strategy
- Conduct a massive technical SEO audit to fix crawl budget issues, canonical errors, and site speed bottlenecks.
- Develop "vs competitors" and "best alternative" landing pages to capture users in the final stages of the buying cycle.
- Execute a targeted, white-hat link building campaign focused on high-authority tech and SaaS publications.
Execution
Our first month was dedicated to technical cleanup, ensuring the site passed all Google Core Web Vitals checks. Then, we mapped out a content calendar targeting high-intent keywords identified through Search Engine Journal methodologies. We worked alongside their marketing team to produce and publish long-form, authoritative content, significantly improving their domain authority over a 6-month period.
“We went from zero SEO presence to 34 page-1 rankings in 9 months. Our demo pipeline is now almost entirely organic — the ROI on SEO has far exceeded anything we got from paid ads.”