Education Consultancy · Bangladesh
A Student Visa Agency
Google Ads · 4 months engagement
The Challenge
A student visa consultancy was spending steadily on Google Ads without a clear view of which search terms actually led to consultations booked.
The Strategy
- Rebuilt account structure around high-intent, country-specific search terms
- Implemented call and form conversion tracking
- Reallocated budget away from broad, low-intent keywords
Execution
Campaign restructuring was rolled out over three weeks with weekly bid and budget adjustments based on emerging conversion data.
“We finally understood our numbers well enough to plan our budget with confidence.”